One of our Director, Mr.Ghanshyam Sarode is a textile designer with a difference, he creates contemporary fashion using intricate weaves, and allows his creations to be sold by boutiques with their tag. He is most established designer in India in terms of infrastructure and distribution, having looms in A.P., Karnataka, U.P. and Maharashtra. He holds the status of a revivalist in the Indian ethnic fashion industry. His designed sarees are well known to the personalities in India and abroad. He had four exhibitions of sarees in USA during 2000 to 2005. He traveled to UK, Europe, Korea, Hong Kong, Dubai and East Asian countries to participate in textile seminars, fairs and exhibitions . Inspiring Fashion enthusiasts over a period of two decades; he has woven his way through an enriching experience of textiles and varied surface treatments. He travels extensively in his search for the skilled weavers and having worked with the artisans and weavers all over the country, he has unmatched knowledge of the traditional craft forms in weaving patterns. His stand apart quality lies in modifying these traditional crafts for the modern consumer yet preserving the richness of the craft. Since 2003 Mrs. Gandhi using the white khadi sarees with interlock border with intricate Jamdani buties. These khadis are marketed by Govt. emporium -Central Cottages Industries, Jan path, New Delhi.
His creations include Pure Jari Uppada sarees,
brocaded Paithani sarees,
cotton Jamdani sarees,
finest kalamkaris ,
ikat sarees and dupatta,
natural dyed fabrics
exclusive Khadis sarees and garments.
During the year 1988 he re-introduced an age old weaving technique called jamdani in a tiny village named Uppada in Andhra Pradesh and thus a new brand has been emerged as “Uppada Sarees” which took almost a decade of its soaring popularity. In traditional jamdani weaving, no mechanical aids had been used to create the pattern. Reproducing a jamdani proved exceptionally difficult only a well trained weaver can weave it.